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Content standards

Best practice, guidance and tools for creating the content of user-centred public services.

  1. Content Strategy

    Make sure your content works for users, meets your organisation’s aims and provides a consistent experience across channels

  2. Content roles

    A list of specialist content roles within the Digital, Data and Technology (DDaT) profession framework

  3. Content discovery

    Guidance on content elements across the content discovery phase, such as user needs, format and accessibility

  4. Creating content

    Guidance on the content creation process

  5. Managing content

    Guidance on how to maintain, review and archive live content

  6. Quality assurance

    How to maintain the quality of your content through peer review and user testing

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