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Publishing content

Best practice, guidance and tools for creating the content of user-centred public services.

  1. Publishing content about your service

    Find out how and where to publish your content

  2. Readability

    How to make web content easy to read for people with the national average reading age of 9-11 years old.

  3. Content patterns

    Best practice guidance for structuring online content.

  4. Content Strategy

    Make sure your content works for users, meets your organisation’s aims and provides a consistent experience across channels

  5. Using large language models (LLMs)

    Guidance on using large language models (LLMs) to write and review content.

  6. Style guide

    How to write for mygov.scot and best practice for publishing on public sector sites

  7. Easy read

    Easy read standards, styles and how to publish.

  8. Guidance for Content Designers

    Content standards for designers in the Scottish Government or an organisation in the Technology Assurance Framework.

  9. Content discovery

    Guidance on content elements across the content discovery phase, such as user needs, format and accessibility

  10. Creating content

    Guidance on the content creation process

  11. Managing content

    Guidance on how to maintain, review and archive live content

  12. Quality assurance

    How to maintain the quality of your content through peer review and user testing

  13. Content roles

    A list of specialist content roles within the Digital, Data and Technology (DDaT) profession framework

  14. URL guidance

    Guidance on creating clear, user‑centred URLs for Scottish public sector websites, including practical rules and examples to help teams design effective, easy‑to‑understand links.

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