Digital roles and tasks
To run a successful digital project, you need the right skills in your team.
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Roles and tasks in a digital project
This section explains key roles, their tasks, and the documents or outputs needed to make sure you meet the Digital Scotland Service Standards. It also helps you decide whether you need to hire new staff or upskill existing team members.
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Product Manager
A product manager makes sure a service or product meets user needs and business goals. They decide what’s most important to build and help the team focus on delivering value.
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Service Owner
A service owner is responsible for the overall quality of a service. They make sure all parts of the service work well together, across different products and channels.
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Delivery Manager
A delivery manager helps teams work efficiently using Agile methods. They remove blockers, keep the team focused, and make sure work is delivered on time.
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User Researcher
A user researcher finds out what people need from a service. They talk to users, test ideas, and help teams make decisions based on real evidence.
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Service Designer
A service designer looks at the whole journey of a service. They make sure all parts, online and offline, work together so users can complete their tasks easily.
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Content Designer
A content designer writes and structures information to make it easy for people to find and understand. They make sure content is clear, simple, and meets user needs.
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Business Analyst
A business analyst helps teams understand problems and find the best solutions. They look at how things work now, suggest improvements, and make sure changes meet user and business needs.
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Performance Analyst
A performance analyst tracks how well a service is working. They collect data, measure success, and suggest ways to improve the service.
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Interaction Designer
An interaction designer makes sure people can use a service easily. They design how users move through a service and make interactions clear and simple.
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Graphic Designer
A graphic designer creates visual elements for a service. They use colour, layout, and images to make information clear and easy to understand.