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Guidance for Content Designers

Content standards for designers in the Scottish Government or an organisation in the Technology Assurance Framework.

  1. Discovery phase

    Guidance on content elements across the content discovery phase, such as user needs, format and accessibility

  2. Working with stakeholders

    Make sure you’re speaking to the right subject matter experts throughout the publishing workflow

  3. User needs

    Using user needs to create focused and useful content

  4. Creating a content plan

    Make sure your content works for users, meets your organisation’s aims and provides a consistent experience across channels

  5. Keyword research

    Identifying and using keywords to improve SEO and relevance to users

  6. Web archiving

    How to make sure content is available after you change or remove pages from your website

  7. Reviewing and fact checking

    Make sure your content's accurate and error free

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