Graphic Designer
A graphic designer creates visual elements for a service. They use colour, layout, and images to make information clear and easy to understand.
What they do
- develop visual assets to support user interactions
- ensure branding consistency across service materials
- enhance clarity and engagement through visuals
- work with interaction designers to ensure consistency in UI and UX design
Key outputs
- Visual design guidelines - define typography, colour schemes and imagery
- Digital assets and illustrations - include icons, diagrams, and marketing materials
- Accessibility-compliant templates - ensure designs work for all users
- Style guides - provide visual consistency across government services.
Project tasks
- Discovery - collaborate with researchers to identify visual communication needs and accessibility considerations
- Alpha - develop and test graphic elements for clarity
- Beta - implement visual elements in the service design
- Live - maintain and update design assets as required
Hiring considerations
Before hiring, consider whether the skills already exist in your organisation. Training or reallocating staff might be a more effective way to fill gaps.
- When to hire - if visual design is essential for clarity, engagement, or accessibility
- When to upskill - if someone in the team can create clear, effective visuals that enhance service design and align with accessibility standards
- Essential skills - typography, colour theory, accessibility, responsive design
- Common tools - Adobe Illustrator, Canva (for graphic design), Figma (for UI consistency), Microsoft PowerPoint (for presentations and reports)