Interaction Designer
An interaction designer makes sure people can use a service easily. They design how users move through a service and make interactions clear and simple.
What they do
- design user-friendly digital interactions to help users complete tasks
- create and test prototypes with real users
- refine interactions based on research and analytics
- ensure designs are accessible and work across multiple devices
- collaborate with content designers to ensure clarity in user journeys
Key outputs
- Wireframes and prototypes (draft designs for testing and iteration)
- Interaction pattern libraries (provide reusable templates for consistent design)
- Usability testing reports (provide insights from user feedback)
- Accessibility compliance reports (ensure interactions meet WCAG [VM1] standards)
Project tasks
- Discovery - identify usability challenges and draft interaction flows
- Alpha - develop and test interaction prototypes
- Beta - implement refined interactions based on feedback
- Live - monitor and iterate on designs to improve usability
Hiring considerations
Before hiring, consider whether the skills already exist in your organisation. Training or reallocating staff might be a more effective way to fill gaps.
- When to hire - if digital interactions need improvement to ensure users can complete tasks easily
- When to upskill - if an existing team member can create user-friendly prototypes, test digital interactions, and apply accessibility best practices
- Essential skills - prototyping, usability testing, accessibility, interaction patterns
- Common tools - Figma, Adobe XD, Axure (for prototyping), Lookback.io (for usability testing), WAVE Accessibility Tool (for accessibility checks)