Guidance for Content Designers
Content standards for designers in the Scottish Government or an organisation in the Technology Assurance Framework.
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Discovery phase
Guidance on content elements across the content discovery phase, such as user needs, format and accessibility
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Working with stakeholders
Make sure you’re speaking to the right subject matter experts throughout the publishing workflow
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User needs
Using user needs to create focused and useful content
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Creating a content plan
Make sure your content works for users, meets your organisation’s aims and provides a consistent experience across channels
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Keyword research
Identifying and using keywords to improve SEO and relevance to users
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Write a content plan
How to write effective content
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Web archiving
How to make sure content is available after you change or remove pages from your website
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Reviewing and fact checking
Make sure your content's accurate and error free