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Content standards

Best practice, guidance and tools for creating the content of user-centred public services.

  1. Publishing content about your service

    Find out how and where to publish your content

  2. Style guide

    How to write for mygov.scot and best practice for publishing on public sector sites

  3. Content patterns

    Best practice guidance for structuring online content.

  4. Content Strategy

    Make sure your content works for users, meets your organisation’s aims and provides a consistent experience across channels

  5. Using large language models (LLMs)

    Guidance on using large language models (LLMs) to write and review content.

  6. Decide whether an alternative content format is needed

    Help deciding when to use an alternative content format

  7. Easy Read

    Easy Read standards, styles and how to publish.

  8. Guidance for Content Designers

    Content standards for designers in the Scottish Government or an organisation in the Technology Assurance Framework.

  9. URL guidance

    Guidance on creating clear, user‑centred URLs for Scottish public sector websites, including practical rules and examples to help teams design effective, easy‑to‑understand links.

  10. Choosing and managing domains

    Guidance on choosing and managing domains.

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